Project: Product Swing Tags for a Market-Leading Outdoor Brand | Freelance Copywriter Sheffield


The client:

A UK-based, market-leading outdoor clothing brand.

The project:

Due to a white-labelling agreement, I can’t tell you much more than the fact that I wrote the copy for over 400 product swing tags as well as a handful of technical descriptions. I worked from an existing style and tone of voice guide and was provided with feature lists for each product.

As well as thoroughly enjoying this project (being somewhat outdoorsy myself), the client was pleased with the outcome. “We really like your style of writing and think it’s pretty spot on for the brand”. Winner.