Project: The Unthinkable | Web Copy | Freelance Copywriter Sheffield
The Unthinkable is a state-of-the-art experiential design studio founded in the Nordic wilderness.
Timo Kiuru, Creative Director at The Unthinkable, wanted to transform his freelance brand into a design studio. Experiential design is a fairly new concept to a fair amount of businesses and, being such a broad discipline, can be difficult to explain concisely. With that in mind, Timo approached me to work with him on the copy to communicate the benefits of experiential design and pushing the boundaries of the possible.