Why hire a copywriter to help with your website?

No-one knows your business better than you do, so when it comes to your website, why not just have a go and write that bad boy yourself?

Let me start by saying that this works for some people. Some people are natural writers and have the capacity to invest the time into getting it right. This piece is aimed at everyone else; those who don’t have the skills, time, or the inclination.

So, why hire a copywriter to help with your website?

Skills: we do this for a living

It’s as simple as that; this is what we do. This is our jam. We understand how to get the right information across in the right way to the right people. We can take a brain dump of information — everything and anything about your business — and turn it into something coherent, effective, and sometimes pretty damn great.

Time: we can save you lots of it

When running your own business, time is your most valuable asset. Why spend hours staring at a blinking cursor when you could pass it on to someone who writes for a living? The less time you spend writing, the more time you can invest in your business.

Inclination: we have tonnes of it

You may be a top notch writer, you may even have the time to sit and write your web copy for yourself. But what if you don’t want to? Most copywriters love to write, whatever the content, so don’t hate every minute when we could be having the time of our lives. (Maybe a slight exaggeration there.)

Whether you don’t have the skills, don’t have the time, or just don’t have the inclination to write, get in touch with a copywriter. Share your knowledge of your business and let them help make your website represent you in the best way possible.

And hey, if you’re now thinking ‘yea, I could do with a bit of help in the website-writing department’, drop me a message.

Ellen Holcombe