your brand needs a voice.

and in the world of websites, products and packaging 

that voice comes from the written word.

I write web, product and packaging copy 

for independent, ambitious brands.


let's get a little more specific.

Here's what I can do for your brand:


Writing brand-spanking-new copy that gets your customers to do what you want them to do (like buy your stuff).


Copy editing

Like copywriting, but starting with the content you already have.


tone of voice development

Developing a tone of voice that reflects how you want to present your brand to the world in a way that makes sense to your customers.


on-page seo

Getting those all-important SEO keywords and phrases into your web copy in a way that sounds natural and not like it's been written by a key-word-stuffing robot.


Content design & structure

Figuring out the best way to present your content to your customers so they read the right thing at the right time. This might include helping you define your website structure.


How I work

Every single project starts with me getting to know you better
I find out who you are, what you do, why you do it and who you do it for.


next, i start getting to know your customers
Who are they? what do they care about? what don't they care about? What's going to make them buy into your brand?


If you've got existing content, i'll assess what you have already.
There's no point reworking copy that's already working. This way I can focus on the areas that do need a bit of love.


next, I'll start writing.
I'll use what I've learnt to craft copy that communicates what makes your brand different in a way that makes sense to your customers.


finally, if you need it, I'll create a tone of voice and language guide.
This will help you create new content in the future so you don't need to rely on me every time (although I'm always happy to help).


Ellen portrait1808.jpg